Coca Cola Continuing to Embrace Lifestyle Branding with the Kith x Coca Cola 2018 Line up

Coca-Cola's wearables and iconic signage has been celebrated for over 100 years. In the early days, Coke's one man marketing department, Hunter Bell, and his St. Louis Agency, The D’Arcy Advertising Company , were tasked with extending the brand within an arms reach of anyone in the wold.  Today, Coke has continued to brand themselves into the life and lifestyle of the world.  Just this month,  Kith and Coca Cola have launched their third season of Coca-Cola co-branded apparel collection around international unity.  While the collection features four season wear from sweat shirts to bikini bathing suits, The Atlanta Ad blog thinks they hit a home run with the co-branded Converse Chuck Taylor Hi-Tops.  Just when you thought you had see everything that could be done with the Chucks, they have the Coca-Cola logo stitched into the shoe in Chinese, English, French and Russian.  If you have concerns about the consumer's thirst for these products, don't. The website says most of the products are already sold out and on back order.