Linconln Launches New Campaign without 22 Squared

If you watched the Macy's Thanksgiving Day Parade on Thursday you could have seen the new campaign for Lincoln Financial. According to The New York Times, the Lincoln Financial "Chief Control Officer" campaign was created by Gyro NY and not the local 22 Squared office. 22 Squared created the campaign "Hello Future" where people would see themselves later in life and be happy that they made the smart choice of Lincoln Financial. The campaign was a rousing success garnering praise and a parody on Saturday Night Live. Jamie DePeau, Corporate Chief Marketing Officer for Lincoln praised the spoof calling it, “a rite of passage on the way to becoming an institutional American brand.”

Good work and praise from the client just couldn't keep this one inside I-285. It was a feather in our hats to have a firm from PA vote on our independent shop. Let's hope it's a trend.