22Squared Gets a Headline

In a world where agencies don't get the ink they deserve, it's good to see local independent agency 22Squared make into the Wall Street Journal. The article did not recognize them for their work on Buffalo Wild Wings or Baskin Robbins. The article focused on their new green designed office space. Yes the space is hip, functional and green, (click on the title and it should take you there) but it's amazing that in a world where agencies are the focus of hit TV series and blockbuster movies, the press rarely sees the agency business as news. We innovate more than any other industry, constantly change our internal makeup, and bring a change or die existence to the business world. It's high time that the business press, especially local press, starts to cover the agency world. We all have a story that's interesting and ready to be told. Cancel your weekends, gather your troops, and prepare to approach the business press to get what you deserve. By the way, they are building another xx building on whatever peachtree street. Why is this interesting?