BBDO ATL Launches First REI Television Foray

Atlanta Advertising Agency BBDO Atlanta is launching two television commercials in select cities for Seattle based REI(Recreational Equipment Inc). This will be REI's first efforts into television advertising. Tom Vogl, REI VP of Marketing says, "our new ads capture the co-op's love of the outdoors and out desire to share that love with others. We hope viewers find them inviting fun and authentic, and that they are motivated to spend more time in the outdoors."

The ads are currently airing in eight markets including; Atlanta, Boston, Chicago, Denver, Portland, San Francisco, Seattle, and Washington DC. The campaign is estimated to reach 30 million viewers.

The spots were filmed in British Columbia. The director was Jake Scott of RSA. Jake is a rock climbing enthusiast and son of noted film director Ridley Scott. The media was purchased through OMD Chicago.