Making an Investment in Your Client

What's an advertising agency to do when the you see the opportunity and they can't afford what you've got to offer. The Atlanta based Titan Agency did the right thing. Titan cheif executive officer, Tony DeMartino, and President, Michael Gavenchak, knew from the first bite that the NY style pizza from PizzaVito was just what North Georgia needed. So they traded their advertising services for franchise rights to the State. Titan opened the first store in Roswell and expects to open another 20 in the future.

Every day we live and die for our clients and yet some still see their agency as just another vendor. Titan has skin in the game and goes to the bank with their client everyday. The business is changing and people who look at creative opportunities are going to succeed. I wish them the best of luck.

Titan says that the management will be from a hired general manager, but I've never known anyone in the restaurant business that is completely "hands-off". Prepare to get saucey.