Ames Scullin O'Haire Tries to Bring the Hunt to Food Lion

The "hunt" has always been a good analogy for the passion people show in their pursuit of a good bargain. The final purchasing of a product on deal is just as satisfying as a spear chucking Masai tribesman with his final quarry on the plains of Africa. The theme has varied through the years and now Ames Scullin O'haire is trying it again for the Food Lion Price Hunters. I have to say that my favorite version of this theme is the Cliff Freeman version for DSW Shoes. In the DSW spot their is no dialogue and only a British VO to cover the tribal music. In this new Food Lion version of the them, there were some sacrifices made to get the final product. These sacrifices take away from the parody of the African Safari film one would like it to be. In defense, you still get the point the Food Lion has good deals.