Atlanta Dream Announces Advertising Slogan

"One Team. One Dream" has been voted the Atlanta Dream's new advertising slogan. With a more than limited budget, they went discount and used the contest method of coming up with a slogan. Over 500 ideas were submitted and The Dream selected 4 finalists. The winner was selected by the Atlanta Dream season ticket holders. The other finalists were Follow Your Dream, Experience It!, and Destined for Greatness. Last year's slogan was "Game On".

While "Game On" was a better slogan, The Atlanta Ad Blog really thinks "One Team. One Dream" is not a bad way to go. The trick with such a big and undefined slogan is to have someone steer the direction and not let it just sit there. It scares me a bit to hear the Dream's Vice President of Marketing , Paige Blankenship, proclaim " The statement will adopt a personality of its own. We are looking forward to developing our campaign around this concept" Not much strategery there.

The lucky winner will receive 2 tickets to opening night on June 6th. So for all the Atlanta Ad Agencies who were bummed they missed the RFP for The Dream. Don't be.