Kaiser Permanente Run Walk a Boon for All

We just finished the Kaiser Permanente Run Walk with over 20,000 of our corporate brethren right along the way. As Van Winkle & Associates is an agency for Kaiser it was great to see the wheels in motion. This is a perfect promotion for their brand. It promotes health, talks to the corporate environment and is positioned at a time when most companies review their health care choices.

In addition it was a great opportunity for Atlanta Advertising Agencies like Van Winkle & Associates to get in front of the big guys in town. In a town where the big work migrates to New York a lot of the time, it is time the people who are putting out the national work on a local level put themselves in front of these would be clients. As you can see Van Winkle & Associates did a little guerrilla marketing of it's own. These were cooler decals to go along with our "fresh ideas, no sweat" campaign. One blew off the cooler and before we knew it someone had placed one on the porta potty. It worked and we let it ride in good fun.

Our friends at Kaiser did a fantastic job of bringing the corporate community together and that's what atlantaadblog is all about. Thanks for letting us participate.