22 Squared Making the Turn

Wow! What great news to hear about the new accounts landed by 22 Squared. Caribou Coffee and Shoe Carnival are a long way from home but both admirable marketing challenges. How do you take a superior product like Caribou and put it against a juggernaut like Starbucks. They should have some fun giant killing there. The Shoe Carnival is the real challenge. Try to put style and a clown nose in the same spot and you have obvious problems. The only thing more frightening is the west coast burger chain Clown Alley. Can you imagine anything more unappealing.

Good news for bringing in two from outside of 285.