Advertisers Think AI is the Second Coming, Consumers....Not So Much

It's safe to say that the world is still reeling from the Cambridge Analytica - Facebook scandal that rocked the social media landscape.  As people pealed back the covers of what's going on behind their friend posts and funny cat tricks, the tools companies are beginning to use are in plain sight and it's just the tip of the ice berg.  Now, AI or Artificial Intelligence goes one step further into a consumers psyche.  Companies are excited that AI will be able to capture consumer behavior and manipulate the date to make predictive leaps into behavior that is in the future.  Many companies believe this technology will allow them to deliver better experiences to the end user and improve their brand experience or CX (consumer experience).

It turns out that consumers are not so excited about this idea.  Elicit, a Minneapolis based data and analytics agency, has conducted a research project bringing together over 697 adults across the country.  The results are in. A majority (58%) are between feeling AI has the ability to serves purposes and feeling that it is a threat to humanity. One third of consumers worry that AI will not stay focused on the smaller tasks and that companies will use AI and their personal information to aggressively pursue them and their next purchase.  It is important that companies recognize these fears and as they leverage AI's power make the process more transparent and consumer friendly.

Source: Metro Atlanta CEO https://bit.ly/2MA6pTJ

Source: http://www.aianxiety.com