My Favorite Christmas Ad of 2013

Apple has always made the best products not because they have the best technicians or the best designers but they are always thinking about how we will use their products to make every day just a little bit better.  When we live in a world where teens and preteens glue themselves to some screen while a family's best moments go by at what teens call and endless string of boredom and parents call the light speed of adulthood, we wonder if this is the right way to watch our children grow up.  What every parent forgets is that with or without a screen a child sees it all hears it all and builds on every precious moment to create a value system that ultimately is a reflection of ours.  Apple brings Christmas home by giving us a glimpse of translation between our lives and the life of a teenager and his thoughts.  Way to go apple this 90 second ad is my best pick for Christmas 2013.