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Ad Spending Down in Q3 but Display Outdoor and Media Rise
According to Kantar Media, advertising spending in the United States declined 1.9 percent in the third quarter compared with the same period last year This is the first time there has been a quarterly decline since the fourth quarter of 2011, when American ad spending fell 1 percent compared with the fourth quarter of 2010. Kantar Media attributed the third-quarter decline to a difficult comparison with the third quarter of 2012, during which there was robust spending on ads related to the Summer Olympics and the November elections. For the first three quarters of 2013, Kantar Media said, American ad spending rose 0.7 percent from the year-earlier period. In the third quarter, some media categories grew despite the overall decline, according to Kantar Media. They included Internet display ads, up 14.5 percent; outdoor ads, up 5.5 percent; and magazine media, up 4.3 percent. Media categories that fell in the third quarter included television media, down 6.2 percent from the third quarter of 2012; radio media, 4.8 percent; and newspaper media, 3.5 percent. This is just more confirmation that the jobless recovery might be showing up on the retail shelves.
According to Kantar Media, advertising spending in the United States declined 1.9 percent in the third quarter compared with the same period last year This is the first time there has been a quarterly decline since the fourth quarter of 2011, when American ad spending fell 1 percent compared with the fourth quarter of 2010. Kantar Media attributed the third-quarter decline to a difficult comparison with the third quarter of 2012, during which there was robust spending on ads related to the Summer Olympics and the November elections. For the first three quarters of 2013, Kantar Media said, American ad spending rose 0.7 percent from the year-earlier period. In the third quarter, some media categories grew despite the overall decline, according to Kantar Media. They included Internet display ads, up 14.5 percent; outdoor ads, up 5.5 percent; and magazine media, up 4.3 percent. Media categories that fell in the third quarter included television media, down 6.2 percent from the third quarter of 2012; radio media, 4.8 percent; and newspaper media, 3.5 percent. This is just more confirmation that the jobless recovery might be showing up on the retail shelves.
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