Buffalo Wild Wings Gives Fallon the Meat and 22Squared the Bone

Buffalo Wild Wings decided to move their creative duties to Fallon while 22 Squared maintained the media planning and in-store promotion part of the account. Space 150 will handle all the social media marketing. This is one account that should not leave Atlanta or 22Squared. The creative done for Buffalo Wild Wings has been strong, memorable, and unique in an all too familiar "smile, bite, chew" world of restaurant advertising. The bold messaging brought a name that could be compared to the Wing Stop into the competitive bar and grill category. Sales increased along with brand awareness. I guess they just couldn't stand the nice weather.