Dawn Ultra's Oil Spill Cleanup Spot Crowned Most Effective Ad

Who would have guessed that people actually care. Once again it's proven that when and advertising campaign is ties emotions with current societal concerns it's a home run. I thought the most interesting part was that Dawn created the campaign 13 days before the Gulf Oil Disaster. I hate to suggest any good coming from the disaster but it looks like Dawn's efforts are helping the brand as well as the birds.

A. Van Winkle/ President, Van Winkle & Associates.



Dawn Ultra's Oil Spill Cleanup Spot Crowned Most Effective Ad