Fletcher Martin Makes An Arby's Masterpiece

Newspapers are dead. So, when we look for national attention to the Atlanta Advertising Agency community we have to consider the major blogs. Adrants just this week just gave mention to the Arby's Mona Lisa campaign. The viral video piece features a grease artist making a Mona Lisa on paper using grease from burgers. While I personally find it interesting that Chick-fil-A can create a healthy image against burgers with fried chicken and french fries, let's see if America bites on a greasy roast beef joint being more healthy than McDonalds. The questions is Is this a new Chick-fil-A esque positioning for the chain or just a one shot deal.

The Atlanta Ad Blog is only assuming this is a product of Fletcher. For something that calls itself Adrants I think they should always include the creative partner as well as the client.

click on title to see the video
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